Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a component of Chrysler because 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding owner American Motors Corporation (AMC).
Jeep’s recent solution assortment consists solely of sport utility autos and off-street autos, but has also integrated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a industry segment the Wagoneer is considered to have created. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s greatest selling brand in the U.S. throughout the very first half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to sell Jeep-branded autos, and if Jeep had been spun off into a separate firm, it is estimated to be really worth amongst $22 and $33.five billion—slightly much more than all of FCA (US).
Prior to 1940 the term “jeep” had been used as U.S. Army slang for new recruits or autos, but the World War II “jeep” that went into production in 1941 specifically tied the title to this light military 4×4, arguably generating them the oldest four-wheel drive mass-production autos now recognized as SUVs. The Jeep became the major light 4-wheel-drive motor vehicle of the United States Army and the Allies throughout World War II, as properly as the postwar period. The term became widespread globally in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly practical jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the unique Series I Land Rover. Several Jeep variants serving comparable military and civilian roles have because been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever because Willys-Overland launched production of the very first CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually constant Jeep Wrangler series, stays in production because 1986. With its sound axles and open prime, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep models (the CJ-five and the SJ Wagoneer) enjoyed extraordinary three-decade production runs of a single physique generation.
In lowercase, the term “jeep” continues to be used as a generic term for autos inspired by the Jeep that are appropriate for use on rough terrain.